The Argus have reported that Brighton & Hove Albion have very much been put off by Celtic’s transfer demands over striker Odsonne Edouard.

The Premier League side had been interested in taking the highly-rated Frenchman, however, they have since turned away due the Hoops “unrealistic” demands.

Neil Lennon is determined to retain the services of his star striker for this season as he attempts to achieve the never before seen feat of 10 Scottish Premiership titles in a row.

To that means the report claims the 22-year-old has been priced as high as £40million, a figure deemed out of Brighton’s current remit.

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With a valuation like that, it certainly seems like the club’s board are backing their manager in his desire to keep the talented striker and with his goal return, it’s easy to understand why.

Edouard was the top scorer in last season’s Scottish Premiership success, scoring on 22 occasions in just 27 appearances.

The former PSG star has started the 2020/21 campaign in a similar vein, notching three goals inside his first three league outings.

Interest in the Hoops striking sensation was always likely to appear this summer, the resistance coming from the club is pleasing to see as Edouard is a vital component in Lennon’s hopes for a successful campaign.