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I had a few tipples last night, so my head wouldn’t be the best after about 6 hours sleep.
Yet, when I woke up, I decided to read Keevins’ usual Sunday morning drivel in the Record, like I always do.
I had hoped it would put me back to sleep.
Instead, it jolted me into full blown consciousness and instead of trying to sleep off a hangover, here I am writing at 8.30 on a Sunday morning.
I didn’t make it past the second paragraph before that jolt hit me.
If proof was ever needed that this guy doesn’t even bother to proof check his articles, and that he’s mathematically inept, it’s all in the below paragraph:
Thousands turned up just to watch him hold a Celtic scarf above his head when he first became manager of the club in 2017. Two years later, banners were held up decrying him as a “Fraud” with no respect for the club when, seven trophy wins later, he left Glasgow to manage Leicester City.
Brendan Rodgers joined Celtic in 2016.

He did not leave after 2 years in the job, he was 4 months shy of 3 years in the job when he left in February 2019.
You cannot win 7 trophies in two years, since there are only 3 on offer per season, unless of course, you win a European one.
If Keevins was an actual journalist, he would know all of this.
The fact that he let this go to press without even fact checking it speaks volumes as to the twat he is.
I’m guessing nobody edits anything at the Daily Record late on a Saturday evening either?
It’s bad enough when you start with such a glaring error in an article, it becomes criminal when you then feel you have the right to lecture the Celtic manager on something he said in relation to a game that hasn’t even taken place yet.
After having one of his regular cuts off the Green Brigade, Keevins points out that, ‘Rodgers’ way of summing up supporters’ thought processes was to say they “Forgive when it suits and forget when it’s convenient.”’
He then goes on to point out something that has yet to happen, and after what we witnessed at Rugby Park yesterday, may not happen at all this season:
Not when it’s a defeat in an O** F*** derby, they don’t, Brendan, as any behavioural psychologist worth his university degree will tell you. Forgiveness, under those circumstances, is completely out of the question and forgetting about what happened is a psychological impossibility. Best to avoid self-inflicted wounds under those circumstances.
Did I miss something here?
Have we lost a Glasgow Derby this season yet?
Based on results and performances yesterday, do you think we’ll lose a Glasgow Derby?
The only person self inflicting wounds on himself this morning is Hugh Keevins.
He had already committed journalistic Hara Kiri after the second paragraph of his article.
Keevins sums up everything that is wrong with the Scottish Mainstream Sports media.
In an industry of turds, he is the most polished of them all, and he represents the mediocrity of sports journalism in Scotland.
I’ve got this far in my article and I haven’t even managed to get to the main thrust of what Keevins was actually on about in his.
He’s decided to tell us we need a new goalkeeper.

Because apparently, none of us had managed to figure that out up to this point.
Not only does he think we need a new ‘keeper, he believes that “Ring rustiness on the part of a back four incorporating a newly signed centre half, Maik Nawrocki was allowable and understandable against Ross County yesterday.”
What game was he watching?
Did Maik Nawrocki look rusty to you?
I thought he handled himself exceptionally on his debut.
He looked confident on the ball, his passing was slick and his distribution going forward was very good.
He immediately looks like an upgrade from the soon to depart Carl Starfelt.
Which begs the question, did Keevins actually watch the game, or did he just see the goal highlights?
In fact, as I delved further into this article, I begun to realise that it had to have been written at about 3 o’clock yesterday afternoon.
Because it COMPLETELY missed the most important story of the day yesterday.
The fact that the Ibrox side lost at Kilmarnock!

Now, if Keevins was a journalist worth his salt, he would have waited until after 6 pm yesterday evening and written a story that was actually worth reading.
Instead, he decided we needed to read a paragraph he has written so many times, I reckon he keeps it in a battered notebook and references it every second weekend:
The game between the clubs at Ibrox on September 3 sets the tone for the remainder of the season. It’s the one that heaps pressure on the loser. The object of the exercise between now and then is simple. No points can be dropped by either side that would make a defeat at Ibrox create a larger gap between them than is healthy at the start of the season. Which makes Celtic’s game at Pittodrie on Saturday a proper examination of the team’s current strength along with scrutinising the club’s work in the transfer market.
Now, if you weren’t a seasoned Keevins sufferer like me, you might not know on a Sunday morning that he wrote this article at around 3pm yesterday.
Being a Sunday morning, you would probably expect that you’d be getting all the sports news that was relevant from the previous day.
But this beautifully polished turd of an article decides to lecture us on the fact that neither of the Glasgow sides can afford to drop any points before the upcoming game at Ibrox.
When one already has, and that is the most significant news of the day from yesterday.

But you won’t read that in this wonderful article, instead you’ll read about how Celtic needs a new keeper.
The oldest story in the blogosphere, one that we’ve been talking and writing about for weeks now.
But apparently we need to know this.
I won’t even go into the bollocks he writes about our trip to Aberdeen and Barry Robson.
This was written with the view that we would be under pressure going to Pittodrie, not 3 points ahead in the league already.
I’ll leave you with this gem:
A draw is a disaster, a defeat is a catastrophe is my metric and copyright a Word From The Wise. It is also one hundred per cent true in terms of Celtic’s visit to Pittodrie. There’ll be no room to forgive or forget if it’s Robson’s choice.
Eh, that happened at Rugby Park yesterday Hugh.

But I guess you were too busy to bother to edit your article to include that.
At the risk of breaching copyright, a Word From The Wise….
Get with the picture.
Oh yeah, and proof check your articles.
Why the hell do you give this guy oxygen?
Get a life.
So mr or Mrs pan, would you rather keevins spewd constant shite about our club on a regular basis and not be challenged on it?
Thank you for this review on Keevins. I was beginning to wonder when something interesting would be reported. I was equally stunned when there was no mention of Rangers catastrophic loss. The daily record really does need to offer more to it’s readers.
This is his life, or a big part of, and defending Celtic in the Scottish media, a full time job. Idiocy is no free pass in the Celtic blogesphere, like it is in the SMSM.
Keevins is an embarrassment to the world of journalism some of his articles are written like a five yr old
Any time I hear the name Keevins ,I get this mental image of a scoop hack with clogged up nostrils trying to pontificate to an audience ,whose voice is like the most monotonous ,robotic sound I have ever heard ! As thick as 2 toilet doors ! That’s his mentality ,not the nostrils by the way ……