SNS Group/SNS Group/Getty Images
Last Sunday, Hugh Keevins was attempting to stir the pot with his claims that this upcoming season for Celtic is the most important since we missed out on the 10 in a row.
I wrote an article on that subject last Monday.
In it, I laid out how the numbers are exactly that, just numbers.
It’s clear that numbers are far more important to the club across the city than they are to us.
Yes, people will say that 10 in a row is a number, and that we were fixated on that 4 years ago.
But there’s a reason there is a fixation on that number.
It’s because it has never been achieved in the history of Scottish football.
To do so, would create history.
So, if we achieve what’s expected of us, and land our 55th title this coming season, it means nothing in the broader scheme of things.
We have already matched the number of titles the old club playing out of Ibrox managed to attain.
The current entity has a solitary title.
In effect, if we wrap up the title in May 2025, we will have extended our lead over the old club.
Keevins seemed very keen to make more out of that than it is.

Today, in his Sunday morning article, he’s attempting to stir the pot when it comes to the lack of transfer activity at Celtic Park.
We’re all acutely aware that Celtic have not signed a player as yet, and that the only activity thus far has been an opening bid of £4 million for Adam Idah.
Last night, we were informed that Celtic were in the process of attempting to get a deal done for Paolo Bernardo.
That’s all well and good, but the permanent signings of both players will achieve no more than maintaining the status quo in terms of squad strength.
If fact, with the sale of Oh, and the retirement of Joe Hart, we are now officially a weaker side than we were at the end of last season.
Which will be further weakened if the Idah and Bernardo deals are not tied up in the coming days.
Am I echoing the sentiments Keevins expressed in his article today?

No, I’m not, because Keevins is writing about a subject we’ve all been writing about in the last couple of weeks.
We have all been talking about the lack of transfer activity.
But what I cannot take seriously in Keevins’ article, is his insistence that the Ibrox side’s signing of a raft of players is a “problem” for us.
Here is what he had to say about that:
Even Celtic’s bank account, which is huge by domestic standards, is minuscule where the wider world is concerned. The real problem is Rangers have signed a raft of players and Celtic have been static in comparison. It’s nothing compared to the chaos that Jansen inherited back in 1997. Then he signed a player called Henrik Larsson – and the rest is history.
To put that into perspective, we signed a raft of players last summer.
We all saw how well that worked out for us, didn’t we?
It almost opened the door for the Ibrox side to pose a serious challenge to us.
But last summer, we instead watched the media drooling over signatures like Dessers, Lammers, Danilo, and Butland.
There was no mention that we had signed a raft of players, and that this would be a “problem” for the Ibrox side.
It proved enough of a problem in the end for us to win the title, I guess.

But I’ll put it this way, I would be confident with the current squad we have, that we could still beat the Ibrox side to the title this coming season.
Raft of signings or not.
That is how underwhelming those signings look to be.
It’s clear, however, what Keevins is trying to achieve here.
He’s trying to further atagonise an already antagonised Celtic support.
No doubt, Celtic fans are getting twitchy at the lack of activity.
However, Brendan Rodgers, in his recent interviews, looked very relaxed and confident when the lack of transfer activity was put to him.
With Rodgers, you can always tell when there is an underlying tone to his comments.
His facial expressions indicate when he’s not happy, as does his tone of voice.
If the board were messing him around, Rodgers might not say it, but you would be able to tell.

Just as we were back in 2018, when he was messed around to such an extent, it was the catalyst to his departure in early 2019.
We are a million miles away from that kind of scenario now.
Despite what Keevins, or anybody else in the SMSM says.
There are clear signs that Brendan Rodgers is the one in control in this window.
The Haksabanovic transfer made that much clear.
I expect to see a big increase in transfer activity from here on out.
Simply because we are now entering the time where we need to start getting the business done.
If, in another two or three weeks time, we are no further down the line, then we can legitimately start getting angry.
Because I’m fairly sure by then, Brendan Rodgers will be pretty angry too.
Until then, I’ll hold fire.
And leave the waffling to the likes of Keevins.
Of course The Rangers have the slight advantage at the moment. We need to improve on last season and as it stands we have not improved. Yes we will bring in new players though until that happens they do have slight advantage.
Can’t understand why our fans treat tube like Keevins seriously after all the nonsense he has written about our club over many years!
Celtic fans don’t listen to the dross that comes out of that over the hill reporter he’s an old done man as far as sevco are concerned have they really baught any one yet or are they just on the dripping they can’t even afford to pay for the steel to fix that old asbestos ridden dump
If us Celtic supporters get back into the bronx I’ve a few asbestos suits we can use.
Hugh Keevins mouth is like the Tyne Tunnel
Open 7days a week and lets out wind and p@ss
There are more to be pitied than to be scolded
When is this tit ever going to learn? 🤔 Year after year of this drivel. When does it end?
There trying to get lego to sponsor them
So there stadium will
Be ready for the start of the new season 24/25
Look we will bring in the players needed i am sure we can bank on that,the board tend to bring out big players from time to time but hey i would think the manger is itching on the players signing and that he knows who they are just getting deals done and over the line we may see 4 or 5 ready to go players sooner than we think…
Quantity does not equal quality, as we’re all well aware from past windows. Sevco’s hastily assembled “raft” will quickly sink without a trace, while we will have an Ironclad which will sail over their wreckage with ease. Even without a signing in the door our squad is still superior to theirs.
Keevins lived in an era when the opinion of the football and general public was the only people who reported on football were failed journalists. I’m qualified to say this for I too was around in that era. please fellow Celtic fans don’t anymore listen to this faied journalist.
Keevins is a hybrid Gerry McKee , James Traynor and the gormless Boyd. Trying to create unrest and infighting among our support where none exists. As the boss says , have patience, the window has 8 weeks to go . We will get quality not the quantity that Keevins thinks would be good for us ; keep the faith and don’t react to these buffons , we know better as will be proven again next May.
Celtic board are frightened to buy until they sell their main asset M O,Riley. Typical of them. The manager (a good one by the way) thinks hes in command but hes not. Dont they (the board) realise whats at stake to us >> the supporters. Go the Celts Ziggy
The old fool seems to forget, as usual, that sevco binned 5 players ,chancers more like and signed jumped up ball boys , it’s the old conquer and devide with him for years, attack Celtic as we’re successful and back sevco who are losers, by that, only 1 set of fans are guaranteed to buy that scum rag , and sevco are too stupid to see their lining this old fools pockets.
On slow news weeks editors still demand column inches to sell ads. That wee nasal Hun is just meeting the assignment
… much like this article.
Keevins is an Elmer n we are just desperate for some Celtic news.
Hopefully we get a striker n goalie, I’d like a CCV standard centre back n 1 maybe 2 leftbacks .
If I’m greedy?
A Maeda, or higher, standard winger so we can have one either side of the frontman.
ST, RW, CB, LB, GK… I’d LOVE a Wanyama type too but striker, goalie, leftback, centre half, defensive mid in that order or priority.
To hell with it, dream big, the world’s 32 best players for BR’s fave system 😛 HH
Hugh (dribble) Keevins
The guy that swore by the below –
“Who’s Henrik Larrson, more money wasted by Celtic!! Ended up golden boot winner, went on to play at Man U and Barcelona!! Clown
“Bringing Neil Lennon in as manager, the board don’t have a clue, won 7 trophies as a manager. More than any other manager in the last 13 years put together collectively” clown
October 2023 – Celtic are terrible and will loose this league and I believe rangers will win the treble” good one Hugh got us all there.
“Joe hart is finished wasted money and he will be found out”, won 7 trophies out of a possible 9, great punditry skills there Hugh..
Time to sit back and stop talking 💩 as per usual.. don’t even listen to the scoreboard anymore it’s stuck back in the 90s…
Celtic have won 35 competitive trophies since 2000/2001 season to date, the closest to them have been 14 that was the OLD rangers, then they died…
And since they have won 2 trophies for the rangers in the last 12 seasons.. and 9 managers – wow… I ain’t no mathematician but – Hugh step aside.. the work Celtic has done in 23 years is none short of unbelievable including 4 back to back treble’s.. think before you waffle old Keith..
Over and out HH
That old scumbag is terrified to report the truth what’s going on at cheating liebrox that rat Kevin’s is never a journalist the guy is a pure clown who gets pay to try and bring Celtic down every other week I know he’s a old grubby stag but I hope some old guy meets him and cracks his jaw I hate the kid journalist in masonic Scotland they’re all scared to say anything about the biggest cheats in Scottish football oldco deadco ranjurs now the newco are doing the same thing hoping that the corrupt cheating officials help them out it will never change in the spfl because they’re all gun bastards that’s why..4 in a row is coming Iand i cunt wait..
Why does anybody take this out of touch out of date idiot seriously. Everyone knows he hates Celtic.
I think this title is already in the bag. Sevco have signed youngsters with no experience . They don’t have a home ground. Greyskull is crumbling. Brenden is taking his time to get Quality over the line. So sit back and relax. feet up and enjoy. keevins will b raging. mon the hoops
With what we have now the league will be ours again but in Europe it’s a must we improve all over the park, forget about the bigots across the river, build a team for Europe
Let’s be totally honest with ourselves,we won the league last year ,in spite of Rogers,it should’ve been done n dusted by Feb, the managers style of football,plus the reluctance of the board too part with money,and the ‘ so called New Manager bounce,let the PUB team,think they had a chance,to win their 2nd league title.
Is Rodgers the man to take is into theCl next year?Not with his record at Celtic,decent in the Spfl .. but that’s it
I don’t think in/out activity at the Ibrox club amounts to any kind of tangible advantage.
Celtic’s youth players give them more of the advantage in freshening up the existing squad
This Raft is joining a sinking Ship
Gotta love the garbage this guy posts,been monitoring the transfers of them he would see that they are replacing old for young, the major outings don’t get mentioned but yet we who have not lost any major players remain solid.
I am totally confident that the current squad will play them off the park as is.
In a few years the young guys may progress to something notable but will the new manager that replaces Phil keep them? As recent trends have shown they will go
Luv this guy every time he predicts stuff the opposite happens, long may he continue the Ibrox Scud
Sevco have an advantage? Did I miss something? They bought more dross from other clubs that wanted them gone!!!!!!
I want new faces at Celtic Park, but if it’s a competition right now, I’d still back us to win easily.
BR will get new faces in!!
This man has confessed to being a celtic fan which I doubt but as long as he’s not backing celtic to win anything then we should be happy because when it comes to keevans its the opposite that usually happens, Hugh thinks big words equals good journalism, we could still win the league with the experience we have never mind new signing