Jackson suits the narrative as Celtic take the trophy lead, stating the Ibrox side were “clinging on to that manufactured, spurious claim of being the most successful football club in the world”

Keith Jackson has been busy doing what he always does in his weekly column.

Changing his opinion to suit the narrative.

On Sunday, the narrative did indeed change completely when Celtic won the League Cup final.

But for almost 13 years now, Jackson has never said that anything the Ibrox side claimed was “spurious”.

While he didn’t go as far as to say that their claim to the old club’s trophy haul was spurious, he was at pains to point out that their claim to being the most successful club in world football was.

Concluded in the kind of language someone who had been completely let down by their lover would use, here’s what he had to say:

With 18 league titles, 12 Scottish Cups and 11 League Cups won over the course of the last 24 years, the Parkhead club have racked up a mammoth total of 51 major trophies. By comparison, during the same period of time R*****s have collected just 18 – six titles, five Scottish Cups and seven League Cups.

It’s not even close. And for years, while R*****s were clinging on to that manufactured, spurious claim of being the most successful football club in the world – a lofty assertion with which the likes of Real Madrid would have grounds to argue – they now can’t even claim to being the most successful football club in their own city.

They now can’t even claim to being the most successful football club in their own city.

Wow, he’s really hurting, isn’t he?

If Jackson ever wanted to be taken seriously as a decent sports journalist, then why has he never made these points before?

Why is it only relevant now that the Ibrox side have relinquished their “spurious” claim to 118 titles?

When in reality, the club playing out of Ibrox only has 3 trophies to their name.

Which makes the claim to being the most successful football club in the world all the more laughable.

Spurious is what they do over there.

However, it’s all irrelevant now, because they are no longer anything but simply the second best.

Like a jilted lover, Jackson has thrown the towel in on behalf of the Ibrox side.

He firmly believes they are in for an existence of mediocrity and playing second fiddle to a dominant Celtic side.

Jackson has finally accepted reality.

But why has it taken until now?

As Celtic have continuously dominated proceedings throughout the 21st century, how did the media ever imagine it was going to somehow change?

While the Ibrox side lurched from crisis to crisis, manager after manager, and tens of millions in losses season after season, since their inception in 2012?

Yet Celtic grew stronger and stronger, and ate into their “spurious” trophy count season after season.

Well, theirs and the dead club’s.

Does Jackson imagine he’s now leading the way in changing the perception of the Ibrox club?

You know?

Ah well, they’ve fallen behind Celtic in the trophy count, so we might as well accept they’re shite now?

Like he’s somehow reinventing the wheel when it comes to how the media now views the Ibrox side.

If the likes of Jackson and Keevins had actually embraced the reality of what the Ibrox club has been since 2012, then maybe his article today would actually be taken seriously.

Instead, as I said, he’s just talking like someone who’s been badly let down by the team he loves.

Celtic’s “21st century obliteration” of all things Ibrox began when we first obliterated the dead club.

Because that’s exactly what we did.

We began to obliterate them by becoming dominant on the field of play.

Which forced them to spend way beyond their means, in order to be able to keep up with us.

Which then resulted in the EBT scheme, and cheating on an industrial scale.

And ultimately, the old club’s obliteration.

Since then, we have done the same to the new entity, albeit on a much larger scale.

And now, along with the loss of their bogus trophy lead, they realise that in order to survive, they must live within their means.

Something they’ve never managed to do up to this point.

Well, I suppose there is no better time than when you slip into mediocrity to start living within your means.

Funnily enough, we did it.

Back in a time where we never imagined we’d catch up to the old club when it came to trophies won.

See where that kind of humble attitude got us?

Jackson finishes his article with an hilariously poor attempt at humour when it comes to Craig Whyte.

We all know his history with that particular individual, the Bellshill billionaire, with wealth off the scale.

But his final message has an ominous ring of Ibrox doom and gloom for the future:

But the truth is Rangers are stuck in a rut of under achievement, running all the way down from a boardroom which has never been properly functioning since Craig Whyte’s pointy plastic shoes first slipped through its doors.

So whether it’s Clement in the hotseat or anyone else for that matter, the same problems will continue to hamstring whoever is at the helm until the club has been recalibrated by some form of fresh thinking at the top or, better still, complete regime change. Put it this way, in the unlikely event that Celtic’s recent mini wobble in form was to worsen so significantly that their lead at the top of the table narrows going into the new year, then Celtic’s manager will simply go into the market to recruit more quality reinforcements.

Clement, meanwhile, will have to settle for what little he is given. And so on and on the gap will grow.

Well, I guess he isn’t far wrong with that assessment, is he?

An inevitable air of acceptance is settling amongst the SMSM.

Jackson just took the initiative to lead the way with the chorus, “the R*****s really are shite now”.

I know it’s tough for him.

But acceptance is the first step, I guess.

It will get easier for him over time.

I promise.