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It never fails to amuse me how Hugh Keevins thinks that he is some kind of authority in the world of journalism.
That he has the kind of journalistic clout that will influence people within Celtic Football club.
The way he is speaking in this morning’s article in the Record and The Sunday Mail, you get the impression that he thinks he might actually stir Michael Nicholson into action.
He won’t.
I can picture Michael Nicholson, sitting in his plush home, trawling through the Sunday morning papers, coming across this article.
He isn’t going to get red-faced with anger.
Nor is he going to care about the contents contained in the article.
No.
The most likely thing to happen is that he will chuckle quietly away while reading it.
And when he finishes it, he certainly won’t feel the urge to explain anything to anyone.
Least of all to us Celtic fans.
And certainly not to Hugh Keevins.
Who I might add, does not get to wade in on our behalf as if he’s some sort of spokesperson for us.
This is the same Hugh Keevins who tears strips off the Celtic fanbase when it suits him.
It is also crystal clear, just as we knew it would be, that Keevins was going to use our transfer window as an avenue to attack our club.
Which is exactly what he’s done.
Under the guise of a mouthpiece for the ordinary Celtic fan.
Well, he doesn’t get to do that.
Because Keevins is a hypocrite.
A couple of weeks ago, he and the rag he writes for, were hailing Michael Nicholson as some sort of genius for his transfer dealings mid-way through the January window.
While we were all saying that we would wait until the end of the window to judge whether it had been a success or not.
Now that it wasn’t the success the media were hailing it to be, Keevins has suddenly developed selective amnesia.
And you know what the ironic thing about all of this is?
For once, I cannot argue with a single thing Keevins is saying in this morning’s article.
Because everything he has said should happen.
Michael Nicholson should explain to Celtic fans why we did not sign a striker in the January window to replace Kyogo Furuhashi.

But here’s the thing, we have all been waiting for Michael Nicholson to speak to us since he took up the role of CEO in 2021.
That’s almost 4 years, and not a single word, bar to crack a gag relating to the Ibrox side’s record breaking penalty run a couple of seasons back.
He is, to all intents and purposes, the invisible man.
And if Keevins thinks he’s suddenly going to step up to the plate and explain himself to Celtic fans after the recent transfer window debacle, well, then he hasn’t been paying attention.
If Nicholson hasn’t deemed it necessary to explain anything to us up to this point, then Keevins demanding him to do so certainly isn’t going to change that.
And as Nicholson is part of the bean counting fraternity, I’m sure this particular statement from Keevins had him spewing his morning coffee across his breakfast counter with laughter:
I think if you fork out £11m in gate money for one match that makes you more than just a customer. You are actually a wealth provider for a club with tens of millions of pounds in the bank – more than all of the clubs in the SPFL put together.
That makes you entitled to an explanation of what went wrong with regard to the January transfer window. Or is it just me?
The only explanation anyone is entitled to after that statement is where the hell did you learn to do Maths??
At the outset of his article, Keevins launched into the fact that Celtic fans would be paying £46 for the privilege of seeing their heroes take on Bayern Munich.
£11 million in gate money?
Wow!
So, here’s a little Maths lesson for Mr. Keevins.
Celtic Park holds 60,000 fans.
Multiply 60,000 x £46 and you get £2,760,000.
Would Mr. Keevins be so kind to explain to me, and Michael Nicholson while he’s at it, where we get the remaining £8,240,000 in gate money?

If he meant in pies, then that’s a hell of a lot of pies purchased.
But he did specifically state “gate money”.
Now, I know he was trying to say that by generating £11,000,000 out of one home Champions League tie, we’d generate enough in one game to buy the striker we required.
And that the Celtic fans would have been the ones to cough up the money to do so.
Nice idea.
But it just doesn’t add up.
Hence the reason Michael Nicholson is probably in stitches this morning.
Not that even that chronic effort at Mathematics, were it to be true, would make him give us an explanation of any kind.
The man does not deem us worthy of his words.
But neither do we, Hugh Keevins, deem you worthy to wade in on our behalf.
Because no doubt next week, you’ll find a reason to attack us again.
And the week after, you’ll probably be singing Michael Nicholson’s praises for one reason or another.
This is why no-one takes you seriously.
Great piece today, though.
And the £11 million quid was a novel idea to build it around.
Just a shame it fell apart with some simple mathematics calculations.
Keep up the good work, Hugh.
The Celtic board need to clarify and be honest about what is happening, does Dermot Desmond allow directors to run his other businesses like this idont think so.
Sevco fail to beat the Spiders of QP.
Philipe Phlop refuses to fall on his sword.
Waffles oan as only a Belgian can, ‘ exciting young team, project reset, transformation project, Transfer Window budget, we wanted this Troffy’.
Wonder if the new CEO Will be getting Trans Atlantic and Hong Kong calls from the exiled Directors in the next few hours with plans for a leaving present for poor Philipe.