In 2021, Keevins wrote off Celtic boss Ange Postecoglou using a ridiculous acronym. 4 years later, and he’s doing the exact same thing to Danny Röhl

Down throughout the years in Scottish Sports Journalism there have been a few infamous articles and statements from those who consider themselves the cream of the crop in Scotland. Hacks like Keevins and Jackson will forever be synonymous with articles that would destroy the career of a journalist in another country.

Not in Scotland, though.

There are others who are almost as bad, the likes of Tom English, Chris Jack, and Matthew Lindsay.

But none are as bad as Keevins and Jackson.

Jackson, to a degree, recognises in hindsight that his billionaire with wealth off the radar story on Craig Whyte will forever haunt him.

He jokes about it now, but I’m sure he cringes at the same time.

That, at least, shows that Jackson has some self awareness, and a conscience.

The same cannot be said for Hugh Keevins.

I’ve already given this cretin airtime in an article yesterday, but I had to do it again today.

I couldn’t resist.

Because his article in this morning’s Sunday Mail and Record displays his complete lack of self awareness.

In fact, it tells us that he wears his most stupid and cringeworthy articles as some kind of badge of honour.

Back in 2021, he wrote an article after Ange Postecoglou’s first League game in charge of Celtic.

In it, he decided to make an acronym out of the Australian gaffer’s name.

Who can forget his A.N.G.E. stands for Absolutely Not Good Enough abomination?

In it, everything Keevins predicted and said about Ange Postecoglou was so far wide of the mark, you would think he’d look back on that article with complete and utter embarrassment.

Mortification even.

But no, instead, after one Europa League game in charge, Keevins has decided to target Danny Röhl’s use of an acronym and put his own spin on it.

You would imagine Keevins would run a mile from acronym based prediction articles on new managers in Scotland after his spectacular fail when it came to Ange Postecoglou?

Not a chance.

In an eerily similar article to the one on Ange 4 years ago, he has decided to do it all again when it comes to Danny Röhl.

The only difference is that instead of creating an acronym out Danny Röhl’s name, he created it from an acronym the German coach uses for the style of play he wants to use:

But he said all the right things about being unperturbed where he came in the pecking order – only to set off an alarm bell when Danny spoke about SILAS.

This, the coach said, refers to “sprints, intensity, last step in duels, aggressive and then to swarm because we want to do all the things together”.

I personally cannot see anything wrong with wanting your players to play like that.

But instead of showing some sort of understanding of what the German was trying to say, Keevins saw it as an opportunity to ridicule him:

I have another acronym to offer while using the same five letters.

Surely It Looks Absolutely Scary if Rohl is going to come out with this stuff while returning performances, and results, like Thursday night’s misadventure in the Europa League.

And there we have it.

Just as Keevins had Ange Postecoglou written off after one League game, he has done the same to Danny Röhl.

While once again attempting to be funny with a stupid acronym.

Look, I don’t want any Ibrox manager to be a success.

Because that is to our detriment.

I’ve already written an article on Röhl’s embracing of the Ibrox kulture.

In fact, I’ll most likely ridicule him every step of the way the further he gets sucked into the usual insanity over there.

But anyone with half a brain out there recognises that you cannot write a football manager off after just one game in charge.

Yes, I get that Ibrox is special in that regard, but one game??

Like I said after Thursday night’s Europa League games, Carlo Ancelotti could have been in charge of the Ibrox side, and he still would not have got a tune out of that squad.

Brann would have won 3-0 no matter who was on the touchline.

But Keevins, nonetheless, has gone and done a hatchet job on him after his first game.

Yes, there’s no doubting Röhl will be under immediate pressure against Kilmarnock in the League today.

Their League position does him no favours.

However, that is not his fault either.

Keevins finishes up his article with this ominous message for Danny Röhl:

He has gone from Sheffield Wednesday to Minefield Thursday in Bergen and stepped on every boobytrap along the way.

At first glance, he doesn’t look or sound the part.

All he’s done so far is prove that wearing the club’s collar and tie is no guarantee of anything.

I say ominous because its a Keevins prediction.

We saw what happened when he predicted Ange Postecoglou’s premature demise using acronyms.

He went on to be a resounding success at Celtic Park.

Keevins might just have put the kiss of death on my hopes of a Röhl comedy show at Ibrox.

This guy might just be a success over there.

Because little to nothing Keevins predicts comes to pass.

I guess today’s game against Kilmarnock will tell us something more about the guy.

What it won’t do is finish his career at Ibrox before its even started.

Try telling Keevins that though.

He’ll never learn.