Latest Celtic Merch launch goes down like a fart in a Spacesuit, just like Brian Wilson’s interview on Celtic TV
Eric Knott 
Courtesy of X
As usual, the Celtic board always fails to read the room.
Always.
Now, we know they always aim to bring out new merch around St. Patrick’s day.
But that one is really starting to wear thin with most Celtic fans.
Look, I get that they have to plough on as normal in the hopes the fanbase will return to being the lemmings they were.
I mean, would they just start spending their bloody money on merch again and we can all move on?
Ain’t gonna happen.
You see, there might have been some tiny modicum of a positive reaction to this kit launch if the Celtic board had actually reacted to Sunday’s violence at Ibrox in a meaningful way.
But yesterday’s 8 minute interview with Brian Wilson really answered nothing.
They expect us to react to the merchandise launch.
We expect them to react accordingly to their staff and fans being assaulted by Ibrox thugs.
Its not too much to ask really.
Instead, as I outlined in this yesterday’s article, they’re going to welcome the Ibrox hordes to Celtic Park with open arms next May.
Bearing that in mind, a statement from the Celtic board on Sunday’s events was always going to be meaningless.
As expected, the reaction to the club’s X account was pretty predictable.
Take a look for yourself:
Those details 😍🔎
— Celtic Football Club (@CelticFC) March 12, 2026
The new Irish Origins #CelticFC x @adidasoriginals range is available to buy in store and online now 🍀
If the board thinks that they’re going to be able to shift this merch, I reckon they’ve another thing coming.
They won’t engage with the fans in any meaningful way.
They will not communicate any kind of strategy to us.
Yesterday’s comments from Brian Wilson on a return for the Green Brigade told us nothing.
Nothing to do with us, its all down to the SAG and Police Scotland.
Who banned the Green Brigade in the first place?
It seems to me that they just cannot grasp the fact the Celtic fanbase has had enough of their shit.
We’ve had it up to our eyeballs.
The Not Another Penny campaign isn’t some kind of joke.
It isn’t going to end until the mediocrity at Celtic Park ends.
And yesterday’s exercise in a party political broadcast with Gerry McCulloch reeked of mediocrity.
No condemnation for the attack on one of our staff members.
No real condemnation, period.
On the other side of the city, it was statement o’clock.
And as usual, there’s no accountability for their actions.
Shock, horror, imagine that?
I’ll be writing more on that later, but it seems to me in the midst of all of that, its more important to the club that they get their St. Patrick’s day tack launched before they have to tackle real issues.
While the merch itself is not bad, and under normal circumstances, it would probably sell quite well, the unfortunate reality is that it won’t.
That’s not the fault of Adidas, who continue to produce classy merchandise for Celtic.
Maybe Adidas should ask the Celtic board when and how sales in their products are going to increase?
In the meantime, we head into the weekend’s fixture against Motherwell with a return for the Green Brigade highly unlikely.
Oh, Brian Wilson wants them back, he said he does.
And he said the conditions under which they’ll be allowed to return aren’t draconian.
Strange how charging £85 for a snazzy trackie top isn’t considered draconian?
Considering the state of the world economy today.
If things continue the way they are, luxuries like St. Patrick’s day trackie tops will be way down on people’s priority list.
But hey, the Celtic board will plough on like nothing’s happening.
Just like they always do.
It was ever thus.
Key Takeaways
- The Celtic board fails to connect with fans as they launch new merchandise without addressing recent violence.
- Fans react negatively to the board’s lack of meaningful communication and accountability regarding fan safety.
- The Not Another Penny campaign reflects widespread discontent with the board’s decisions and mediocrity.
- Adidas continues to produce quality merchandise, but sales are unlikely due to fan dissatisfaction and economic concerns.
- The board prioritises merch launches over addressing serious issues affecting the fanbase, reinforcing long-standing frustrations.
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Aodhán Ó Conchobhair 
So basically, outside agencies are in control of our supporters. Absolutely, bollocks. While the not another penny campaign is working I think we all know what it’s going to boil down to and that is season book renewal. Do you renew knowing you’ll be shit on from high and treated as subservient to a board which has no plan or vision apart from lining their own pockets or do you stand up and refuse to be treated like shit and a walking cash account in the hope that we can get rid of the leeches and then renew. Money talks and it’s the only language they know. Very difficult decisions lie ahead for all season book holders.
Forget the narrative put forward by the celtic board , We all know now that it’s simply about fleecing the fans for as much as they can and the not a penny more campaign is having the desired effect. Desmond and his cabal are on the ropes but like any parasite the cure may be very nasty but in the long run saving our club is worth it ,stop giving them your money
You would have thought that at the very least they would have asked McGeady to
give his face a wee wipe with a hot, soapy
cloth or is this how they imagine all Celtic fans to look like?
I think it`s time to cut the ties with Ireland now. The Irish are not the least interested in Celtic any more. Their allegiances lie further south than Carlisle. Maybe it is time for a “reset”, to use a popular word now, and offer Humza Yousaf the chairman`s job. He is a Celtic fan, knows all the ins and outs (where the bodies are buried) of the Scottish Parliament and, most important of all, is not afraid to open his mouth. He is already on record of condemning THEM.
I`m quite sure he would be open to allowing the GB back in. They could do worse than canvass for him.
As for the state Celtic are in at the moment. If you don`t know the extent
of their decomposition just have a gander at that photo of Brian Wilson and that will give you the answer.
Frankier, how can we cut the ties to our history. Celtic FC, from the very start, was an Irish and Catholic club, and to a large extent, remains so. Albeit, a club that did not discriminate against any person of another religious persuasion.
As for the release of new merchandise? There are knock-off items available from the far east…just saying like!
Hail Hail.
And Frankie’s love-in with Humza Yousef continues, as though we need yet another politician talking out both sides of his mouth at once …
If anyone here has ever trusted a politician on anything they’ve said then more fool you.
Besides, what good is a bloody politician when it’s football men we need to run the football club and men like Dom McKay to run the business?
Seriously, Frankie, do you really trust one word out of any politician?
These are the people who send our children to the slaughter fields of other folks’ countries killing innocents by the boatload and you want yet another one of them inside Celtic Park running things, as though that little mealy mouthed warmongering bastard Wilson isn’t enough?
As for Celtic cutting the ties to Ireland when it was an Irishman who founded the club in the first place, that’s like saying you should cut your ties to your mother & father and telling folk you now identify as an Asian billionaire.