Bhoycie 
GLASGOW, SCOTLAND - AUGUST 07: Johnny Kenny (R) and Jota during a Celtic training session at Lennoxtown Training Centre, on August 07, 2026, in Glasgow, Scotland. (Photo by Craig Williamson/SNS Group via Getty Images)
Johnny Kenny is off to Preston North End for a reported £3million, and I’ve seen plenty of Celtic supporters celebrating the fee.
Some are even laughing at Preston.
“You’ve been had.”
“We’ve robbed them.”
Have we?
Or have Celtic supporters simply been conditioned into believing that £3million is still a substantial transfer fee in 2026?
Because it isn’t.
That’s not a criticism of Johnny Kenny, either. If Celtic can get £3million for a player who wasn’t going to be a regular starter, then absolutely take the money. It’s good business.
But let’s stop pretending Preston have emptied the bank account to make it happen.
In modern football, £3million is a drop in the ocean. Even for a Championship club with ambition, it’s hardly some extraordinary financial gamble.
The concerning part is the comparison with Celtic’s own recruitment.
We’re now selling reserve players for the sort of fees we routinely expect to improve our first team with.
Think about that.
We’ll congratulate Celtic for getting £3million for a player deemed surplus to requirements, then spend weeks convincing ourselves that £3million should be enough to buy an established player capable of improving a Champions League-chasing Celtic side.
Something doesn’t add up.
Perhaps the problem isn’t Preston’s valuation of Johnny Kenny.
Perhaps our perception of what constitutes serious money has been warped by Celtic’s approach to the transfer market.
This is a club operating in a football economy where Premier League clubs routinely spend tens of millions on squad players. Celtic themselves have generated enormous transfer income and significant European revenue over recent years.
Yet £3million still gets spoken about around Celtic as though somebody has walked into Michael Nicholson’s office carrying a suitcase full of gold.
So don’t laugh at Preston.
They’ve identified a player they want and, according to reports, they’ve paid the money required to get him.
If anything, there’s a lesson in there for Celtic.
£3million isn’t an enormous transfer fee in 2026.
And if we’ve reached the stage where we’re selling our reserves for the same sort of money we expect to spend improving our starting XI, maybe it’s not Preston who’ve been had.
We’ve been conditioned to expect too little.
It is all part of the plan.
Keep Your Eyes On The Board.
Yes I’ve watched hed many strikers come and go at Celtic park you just know there not got it I don’t know luck or belief playing in front of 60,000 every home game that win only the result that these supporters demand if your centre forwards percentage of chances and not scoring it never gets better you either got it or you haven’t yes its a good price for a bench player at best for an spl player he might do better in a less demanding support I wish him well