Brian Wilson’s Latest Comments on Celtic Fans Will Be Judged by Actions, Not Words

Brian Wilson’s latest comments on Celtic supporters have attracted plenty of attention. Brian Wilson believes a new supporter engagement structure can rebuild trust. Celtic fans will welcome that ambition. Many, however, believe trust must now be earned rather than promised.

Speaking to the Daily Record, Wilson outlined his vision for better communication. He insisted the relationship would be built on mutual respect. Those comments are positive. They also arrive after years of strained relations between the boardroom and large sections of the support.

Brian Wilson Must Now Deliver

Wilson said:

“We made a commitment to improving our approach to supporter engagement and to create a structure through which better two-way communication can be achieved between the Club and the broad base of the support.”

Nobody could argue against that objective.

Supporters have wanted genuine dialogue for years. Better communication would strengthen the club. It would also help rebuild confidence that has slowly disappeared.

The difficulty is credibility.

Many fans feel they have heard similar promises before. Statements have regularly spoken about engagement. Real change has often proved much harder to find.

Celtic Supporters Expect Respect

Wilson also said:

“This will be built on mutual respect and a shared commitment to Celtic’s continued success.”

Mutual respect sounds exactly right.

Many supporters, however, believe respect has not always worked both ways.

The Green Brigade ban remains one of the clearest examples of that fractured relationship. Fan media also remain excluded from official access. Many supporters see those decisions as the opposite of openness and meaningful engagement.

Communication frequently appeared to come only after criticism became impossible to ignore. That left many supporters believing their voices mattered less than protecting the club’s image.

Meanwhile, season ticket renewals arrive every year. New merchandise launches never seem delayed. Commercial campaigns continue without interruption.

Nobody objects to Celtic generating income. Every successful club needs strong finances.

Supporters simply expect the same commitment when it comes to listening. Too often they feel valued while spending money but overlooked when asking legitimate questions.

Celtic Need A Different Ending

Wilson also said:

“As promised, this will not be through a single measure or appointment. We need a range of channels through which the views of the support can be reflected and responded to.”

If those promises become reality, Brian Wilson deserves genuine praise.

Nobody wants this initiative to fail.

However, many supporters feel they have watched this story unfold before. It resembles returning to the same theatre every season. The posters change. The script sounds different. Somehow the final act never quite delivers.

This proposal offers hope.

Hope alone will not rebuild trust.

Only consistent action will convince Celtic supporters that this time really is different.