GLASGOW, SCOTLAND - AUGUST 28: Martin O'Neill during a Celtic training session at the Lennoxtown Training Centre, on August 28, 2026, in Glasgow, Scotland. (Photo by Craig Williamson/SNS Group via Getty Images)
Celtic’s Champions League collapse in Austria has inevitably placed Martin O’Neill under scrutiny. He is the manager, and the performance deserved criticism.
However, the bigger problem goes far beyond one disastrous European night.
Michael Gannon’s Daily Record column has exposed a far more worrying reality. Celtic appear to be operating with a cautious, reactive transfer policy when ambitious clubs should be planning 12 months ahead.
That leaves O’Neill in an increasingly uncomfortable position.
Celtic Board’s Grim Reality Cannot Be Ignored
O’Neill admitted after the LASK defeat that Celtic were “a million miles away from the finished article”.
That statement should terrify supporters.
How can Celtic reach one of the biggest matches of their season with the manager openly admitting his squad remains nowhere near complete?
The manager must accept responsibility for tactics, substitutions and performances. Yet O’Neill does not control Celtic’s overall financial strategy or determine how aggressively the club operates in the transfer market.
Nevertheless, he will be the man sitting in front of the cameras answering for it.
Michael Nicholson will not face weekly press conferences. Dermot Desmond will not be explaining failed deals or downgraded targets after matches.
O’Neill will.
Celtic Must Start Building For Next July Now
Gannon’s most damaging point concerns planning.
Celtic could require three qualifying rounds to reach next season’s Champions League. Therefore, recruitment conducted now should not simply be about surviving domestic matches or navigating the Europa League.
It should be about building the team required next July.
Modern ambitious clubs anticipate problems before they arrive. Celtic repeatedly seem to wait until qualification, sales or circumstances force their hand.
That approach has already contributed to eight failures in 10 Champions League qualifying campaigns highlighted by Gannon.
O’Neill deserves criticism when he gets football decisions wrong. Austria was certainly one of those occasions.
However, supporters should also ask why the manager is continually left explaining deficiencies that existed long before kick-off.
If Celtic’s hierarchy continue operating cautiously while expecting O’Neill to defend the consequences publicly, eventually everything will land at the manager’s door.
That would be convenient for the board.
It would not make it right.
Key Takeaways
- Martin O’Neill must accept responsibility for Celtic’s collapse in Austria.
- Celtic’s recruitment problems go far beyond one poor performance.
- Michael Gannon argues ambitious clubs should already be planning for next season.
- O’Neill is left publicly answering for decisions made above managerial level.
- Celtic must start building now for next summer’s Champions League qualifiers.