The Ibrox side sign the “most lucrative sponsorship deal in the club’s history”… Celtic made over half the value of that deal in ONE game last night

As things go from bad to worse over Ibrox way, there has to be some good news stories to keep distraught bears engaged with their faltering club.

Today’s feel good pish comes in the shape of a new and lucrative sponsorship deal for the Ibrox club.

Except that it isn’t a new deal.

Its just a continuation of the deal they already have with Unibet and 32Red.

And yes, its worth a whopping £3 million, or just under apparently.

To give an indication of the disparity between Celtic and the Ibrox club at the moment, Celtic made £1.75 million last night for their CL victory over Slovan Bratislava.

That’s over half of the sponsorship revenue the Ibrox side will make out of their new deal.

And judging by last night’s performance, Celtic will most likely win more than one game in this season’s Champions League.

Chances are that by the time Celtic are finished their CL campaign, they’ll have far outstripped the value of the Ibrox side’s lucrative deal.

This is just another example of the gap that most Ibrox cheerleaders refuse to acknowledge.

And if they didn’t believe Celtic would make a dent in this season’s CL, then last night’s result should surely make them think otherwise.

The Ibrox side would need to win 5 games in the Europa League to get anywhere near the kind of revenue per game Celtic will make in the Champions League.

Meanwhile, in an attempt to rally the weary Ibrox troops, John “Bomber” Brown offered some sterling advice on how they can start challenging again.

If this kind of advice doesn’t work, I don’t know what will.

He says that all the Ibrox players need to be winners is BALLS.

That’s it.

I suppose without balls, they wouldn’t be able to play the game, as in order to play the game of football, you need balls.

So, I guess it’s a decent bit of advice from the Ex-Ibrox hero.

Things would be pretty bad at Ibrox if they started playing without balls.

I mean, for a start, the ball boys would be out of work.

Whoops, I read it wrong, Bomber said you need a pair of balls, just like he had back in the day.

My mistake.

Now I get it, he means you need testicular fortitude to be able to play at Ibrox.

Unfortunately, all the testicular fortitude in the world doesn’t count for much when you just don’t have the finance to compete with your greatest rivals.

When Celtic can spend nearly as much as you spent over the whole summer on one player, then balls don’t really come into the equation.

Now, if you really want to talk about balls, just take a look at Arne Engels penalty last night.

That took balls.

And that’s what you get when pay “£11 million aye” for a player.

Sad but true.

For Ibrox fans, of course.