Martin O'Neill (Celtic Manager) speaks to the BBC ahead of the William Hill Scottish Premiership match between Motherwell and Celtic at Fir Park, Motherwell, UK on 13 May 2026. ============================================= Use the following embed code to publish this image online: <smartframe-embed customer-id="1ffbae35d432d0d71911ca2a0b209fbb" image-id="prsiYR3E3a5B" style="width: 100%;display: inline-flex;max-width: 7742px;aspect-ratio: 7742/5164"></smartframe-embed> More info: at https://smartframe.io/embedding-support/
The Celtic Gineitis transfer saga has produced one Martin O’Neill comment that Michael Nicholson may find extremely uncomfortable.
Explaining why Celtic failed to sign Torino midfielder Gvidas Gineitis, O’Neill said the club had “more than an interest” in the player.
Then came the line that caught my attention.
“You still have to negotiate with the club.”
Was O’Neill simply explaining why the transfer collapsed? Or was that a subtle message about Celtic’s inability to get another important deal over the line?
Nobody outside Celtic can know his intention. However, given what has happened during recent transfer windows, it is a legitimate question.
Celtic Gineitis transfer raises questions for Nicholson
Gineitis was not some deadline-day opportunity discovered at the last minute.
Celtic had been linked with the Lithuanian international for months. Yet the window was closing and negotiations were still unresolved.
That has become an all-too-familiar pattern.
Deals Celtic eventually completed this summer also appeared to take weeks. Some targets had been discussed for considerably longer.
That is why supporters are entitled to scrutinise Michael Nicholson.
Negotiating with selling clubs and agents is not an unfortunate complication of running a football club. It is the job.
One difficult negotiation is understandable. When negotiations repeatedly drag towards deadlines, however, questions have to be asked about the people conducting them.
Celtic Gineitis transfer has an important caveat
There is another side to this story.
Michael Gannon of the Daily Record reported that Torino’s demands could have reached around £13million, with Celtic unwilling to meet that valuation.
If Torino genuinely pushed the price beyond what Celtic believed Gineitis was worth, walking away was sensible. Celtic should not allow themselves to be held to ransom.
However, supporters will inevitably wonder where these figures originate.
Could information portraying Torino as unreasonable have been supplied from the Celtic side? Possibly. There is no evidence proving that, and it would be wrong to present it as fact.
But it is reasonable to question the narrative.
The indisputable facts are simpler.
Celtic wanted Gineitis. O’Neill clearly rated him. The player did not arrive.
Once again, Celtic were left with serious transfer business unresolved near the end of a window.
Perhaps O’Neill’s comment meant absolutely nothing beyond explaining how negotiations work.
Yet “you still have to negotiate with the club” cuts straight to the heart of the criticism Nicholson faces.
For me, Celtic’s problem is no longer identifying players.
It is getting the important deals over the line.
And ultimately, responsibility for that has to reach the chief executive.
Key Takeaways
- Martin O’Neill confirmed Celtic had significant interest in Gvidas Gineitis.
- His comment about needing to “negotiate with the club” puts Celtic’s transfer process under fresh scrutiny.
- Torino were reportedly seeking around £13million, which could explain Celtic walking away.
- However, repeated lengthy negotiations mean Michael Nicholson cannot escape questions over Celtic’s ability to close major deals.