EDINBURGH, SCOTLAND - MAY 04: Hearts investor Tony Bloom (L) and Rangers chairman Abdrew Cavenagh during a William Hill Premiership match between Heart of Midlothian and Rangers at Tynecastle Park, on May 04, 2026, in Edinburgh, Scotland. (Photo by Craig Foy/SNS Group via Getty Images)
Okay, let me get this straight.
Hearts lose their manager to the Ibrox side on a Friday.
By the following Tuesday, the Daily Record is running a piece naming eight – yes, eight – candidates to replace him.
Eight names.
Formal interviews getting underway this week.
An appointment pencilled in for the players returning to pre-season next Thursday.
A supercomputer in the background crunching the numbers on every one of them.
No way, a club that actually operates in a professional manner?
In Scotland??
Did Hearts just run a more professional managerial search in four days than this Celtic board has managed in four years??
They did, didn’t they??
I had to read that one twice.
Three times, in fact.
The Jamestown machine versus the fax machine
Tony Bloom’s Jamestown Analytics has the Hearts board sitting there with a list.
Rene Hake. Felice Mazzu. Karel Geraerts. John McGlynn. Sebastien Pocognoli. Dave Challinor. Alexander Blessin. Neil McCann, and as discussed yesterday, possibly even Robbie Keane.
Managers working abroad, managers working in the UK, the net cast as wide as it’ll go.
A whole spread of profiles, scored, ranked, run through the same wizardry that built Union Saint-Gilloise out of lower league gems nobody else had heard of.
Succession planning so calm that the Record reckons they were primed the moment the Ibrox side first made contact.
Eight serious names, and a plan, and a deadline.
Meanwhile, at Celtic Park?
ZZZZZZZZZZZZZZZZZZZ…
Wait, was that a fax machine I just heard cranking up?
Alas no, it was the sound of Silent Mike’s “world class” coffee machine doing the hard yards while he waits on a phone call from Barbados that’s never coming.
Let me paint you the picture down our way.
Our recruitment process, as far as anyone can tell, was a three-man shortlist that lived and died in the imagination of a golfer in Barbados.
Robbie Keane, earmarked, then quietly walked back.
Martin O’Neill, re-upped for another year because the music stopped and somebody had to be sitting in the chair.
And a third name nobody can even agree on, because there was never a process to begin with.
Three names.
If we’re being generous.
Zilch. Zero. Nada in the way of a system.
A whiteboard, a deckchair, and the back of a fag packet, or a Cuban cigar box in the case of Desmond.

Here’s the part that should sting.
Bloom looked at a vacancy and reached for a supercomputer.
Desmond looks at a vacancy and reaches for the phone, or the phone on the fax machine, when he can be bothered to pick it up.
One club treats a manager hunt like the multi-million pound recruitment decision it is.
The other treats it like an inconvenience interrupting his round.
And Brian “Unity” Wilson just sits there in his “interim” capacity, neither helping nor leaving, which is about his level.
Hearts have eight candidates and a data model.
We had Alan McInally on the radio assuring us Martin would be getting a “big bag o’ cash”.
That’s our analytics department.
Cloud cuckoo land, and a cardboard cut out would run the numbers better than Silent Mike ever has.
Amateurs.
Make no mistake, this is the bit the Stenography Corps won’t dwell on.
Because if you line the two processes up side by side, ours looks archaic.
Not behind the times.
Archaic.
A club sitting on £80m in the bank, fifty-six titles to its name, the biggest institution in the country, and our “succession planning” has all the rigour of a fax machine that ran out of toner in 2003.
They might not have the title, but they have a plan
Now, let’s be honest here.
Hearts didn’t win the league.
They led from August until the 87th minute of the final day, and then they Heartsed it, and we’ll always have that.
Long may it stay that way.
But you cannot look at what they’re doing this week and tell me – hand on heart – that their recruitment process isn’t running rings around ours.
Can you??
Tony Bloom is a Premier League brain who treats a managerial appointment as a problem to be solved.
Desmond is a billionaire who treats it as a thing that happens to him, eventually, once the fans have stopped shouting and he’s decided he can be bothered.
The puppet master golfer in Barbados doesn’t do urgency.

He never has.
He never will.
And nobody around him has the testicular fortitude to tell him otherwise.
And while he’s mulling it over from a deckchair, a club a third of our size has eight names interviewed, scored, and ready to go before our lot have located the meeting room.
The bottom line
It tells us that the gap between Celtic and Hearts isn’t about money.
We have more of that than they’ll ever dream of.
It’s about competence and a board that plans, against a board that golfs and ehhhh, sleeps.
Zzzzzzzzzzzzzzzz….
It’s about a club that has built a system, against a club that keeps hoping it’ll sort itself out in the last week of the window.
It’s about giving a f**k.
And you know what the most galling part is??
Bloom didn’t even need to spend the money.
He just needed to do the basics properly.
Cast the net wide.
Run the numbers.
Draw up a list longer than three names scribbled on the back of a Barbados bar receipt.
Have a deadline, and actually mean it.
That’s it.
That’s the whole “masterplan”.
It isn’t rocket science, and it isn’t a supercomputer either, not really.
It’s just caring enough to do the job.
Something this board has never once managed in the entire reign of the absent golfing meddler.
I rest my case.
So no, Hearts didn’t beat us to the title.
But their management recruitment process beats the hell out of Dermot Desmond’s.
And if that doesn’t embarrass the people running our club, nothing ever will.
It won’t, though.
Because they are beyond embarrassment.
It was ever thus.
Get it f***ing sorted.
Sad, but true.
Key Takeaways
- Hearts conducted a swift and professional managerial search, naming eight candidates just days after their manager’s departure.
- In contrast, Celtic’s recruitment process appears disorganised and lacking a clear strategy, with only three vague names considered.
- Hearts utilizes a data-driven approach in their recruitment, while Celtic seems to rely on outdated methods.
- The disparity in professionalism between the two clubs reflects a deeper issue within their management and planning processes.
- Ultimately, Hearts’ effective recruitment shows that competence, rather than financial resources, defines success.
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MON was appointed relatively quickly after being rightfully given a week or so to decide if he had the energy for another season.He was ALWAYS first choice.It was also confirmed BEFORE the transfer window opened.I don’t see what the problem is with that as most fans were happy that he remained.
I don’t think it’s a secret that MON is DDs man and I’m nervous about that in relation to the obvious squad rebuild,but time will answer that question for us.
If the board do us over again then all trust will go out the window and the club will be in a seriously bad place.
The question is what will the fans do about it?
The answer is not a lot.
A very good point was made about your colleagues the other day who like you shout from the rooftops but won’t give up their season tickets but try to shape the narrative for other fans.
I think the absolute truth is you are all in a rage about the club ignoring following Joe getting slaughtered by PL a couple of years back.
For the record I think the board are a shower of amateurs.
They have no credibility left. I’m aware you don’t have a season ticket so have very little skin in the game.The collective are a busted flush and the only way there will be change is either the majority of fans don’t renew or DD decides to sell.
If you think anything else you are deluded.
I think the board are nothing more than charlatans, and Desmond and his cabal of corporate greed and austerity fc don’t care about anything but the money they fleece from the supporters ,stop giving them your money or you are complicit
If one of the MSM scoops could be bothered and ask the Celtic CEO or the majority share holder at the club for a pre season interview asking which lessons were learned from the turmoil and dissolutionment and breakdown in communications from last season …I would be fascinated by the answers ? Because of today 4 weeks after the season ended and Celtic won the league I personally see no change in attitudes from the board with not a single thing being acknowledged or learned from the omnishambles of last season . As a comparison big Ange had 3 new guys in the door at this time of his tenure as boss ..with more to follow . Obviously this board fail to remember his mantra ‘WE NEVER STOP ?’ Please somebody out there with a bit of Celtic FC clout stand up and confront the people in charge to get their fingers out of their you know where ! It’s not remotely funny any longer …..
It`s funny how Neil McCann is a “serious name” when it suits the agenda but he would
be getting the same dog`s abuse as McInnes is soon to get if he got the r4ngers job.
As for McInnes himself, he can thank Well-fried Nancy for landing the gig at Ibrox.
Excellent article Eric and very witty ,yes it’s a shambles at CP and we won the league with 3 minutes to go in a season which lasts 3,420 minutes.
Shocking , meltdown has been delicious though.
Things need to change big time at CP as the inefficiency over there would crash any other company.
Not another penny.