Celtic have every reason to ignore Kris Boyd whenever the new Scottish Premiership predictions are released.
There is nothing wrong with a former player supporting the club where he enjoyed his greatest success.
The problem comes when that loyalty repeatedly overrides balanced analysis.
That is exactly where Boyd has lost credibility with many football supporters.
The former striker has once again backed the Ibrox club to win the Scottish Premiership.
It follows a familiar pattern that has repeated itself over recent seasons despite Celtic repeatedly proving him wrong.
Celtic and Kris Boyd Have Become a Predictable Story
No pundit predicts every season correctly.
Football is unpredictable.
However, continually making the same prediction regardless of the evidence stops looking like analysis.
Instead, it begins to resemble loyalty disguised as expert opinion.
Boyd’s television appearances increasingly feel like those of a supporter rather than an independent analyst.
Last season highlighted that inconsistency perfectly.
Celtic had several major refereeing decisions go against them within the space of a week.
Boyd’s response was simple.
He insisted everyone should trust the officials because mistakes happen in football.
Only days later, Celtic received a dramatic late penalty against Motherwell.
Suddenly, that calm approach disappeared.
Boyd openly criticised the officials and questioned the decision.
The contrast was impossible to ignore.
Kris Boyd Must Apply the Same Standards
Supporters expect consistency from television pundits.
Either referees deserve trust every week or they deserve criticism whenever they make mistakes.
The standard cannot change depending on whether Celtic benefit.
That selective outrage damages Boyd’s credibility more than any incorrect title prediction.
Good punditry requires balance.
It also requires the willingness to criticise your own club when necessary.
Many respected broadcasters manage that balance successfully.
Too often, Boyd does not.
Viewers already know what opinion is coming before the discussion even starts.
That predictability weakens every argument he makes.
Football needs strong opinions.
It also needs fairness.
When one replaces the other, analysis becomes little more than supporter’s banter dressed up as expert commentary.
Boyd is entitled to his opinions.
Supporters are equally entitled to judge whether those opinions are balanced.
For many Celtic supporters, that verdict has already been reached.
I was always under the impression that TV programmes of all descriptions with a host presenter fronting the show was also the adjudicator and mediator especially on a sports programme with multiple guests having numerous opinions and reactions ? Yet every time big fake Kris Boyd on the Scottish Sky Sports editions rants and raves mostly about either pro theRangers issues or anti Celtic events the host of those shows – Ms Barbour – allows him to erupt and never ever controls the situation or announces that it should all be said and done in neutrality ….in other words intervene and do her job as the complete adjudicator. No preferential treatment to anyone . Fair and square without exception ! I’ve never known Boyd to be reprimanded by Barbour or any official producer type from the SS after he has blown a gasket because of his man child rants and tirades . That tells me that his bosses are okay and happy with it all and neutrality doesn’t exist on those shows . So it’s more of the same …weekly !