GLASGOW, SCOTLAND - MAY 16: Celtic fans on the pitch at full time during a William Hill Premiership match between Celtic and Heart of Midlothian at Celtic Park, on May 16, 2026, in Glasgow, Scotland. (Photo by Paul Devlin/SNS Group via Getty Images)
I don’t often credit Hugh Keevins for getting something right.
In fact, things are so wrong at Celtic Park at the moment, it would be hard not to get your analysis of proceedings under the current regime right.
Keevins is no exception to the rule when it comes joining to the pile on on the Celtic board.
It’s like shooting fish in a barrel really.
All he has to do is read fan media throughout the week, and then he has every bit of ammo he needs for his Sunday morning “exclusive”.
Written as if he was the only reliable authority on all things Celtic at the moment.
But I’ll grudgingly give him credit this time around.
It appears as though he’s reading the room correctly when it comes to the current mood of the Celtic support.
Saturday’s attendance at the pre-season friendly against AC Milan once again demonstrated the level of discontent towards the board at the moment.
This happened despite the news that the signing of Kasper Høgh was imminent.
Which would indicate that much of the fanbase still believes that there’s a lot more work to be done on the transfer front.
Now I know that I personally admitted on the Bhoycie Bus last Saturday that spending £21 million on three players was unprecedented for this Celtic board.
I included the potential signing of Mika Baur in my comment.
I did leave one glaring omission in that comment.
It cannot, and must not be forgotten that close to £17 million had already been generated in player sales before the Kasper Høgh announcement.
So thus far, the real net transfer spend at Celtic has been close to zero.
It may cross into negative territory if the Mika Baur deal is tied up this week as well as Høgh.
But we have yet to announce Høgh, so once that’s actually over the line, I’ll believe it.
Keevins seems to be under the impression that Celtic might not have a full house at Celtic Park on this day week.
He bases this on what he saw on Saturday at the Milan game.
And you know what?
There’s a good chance that Celtic fans will vote with their feet on Flag day.
If that happens, that will be unprecedented.
There has never been anything less than a full house at Celtic Park for any Flag day throughout this entire century.
For it to be anything less than that would not represent good optics for the Celtic board.
As a result, they should be pushing to get at least three deals over the line before the opening fixture.
This might get them a temporary reprieve, thus ensuring a full house for the Dundee game.
The reality is that this week needs to be a week of action, not inaction.
Keevins seems to have finally clicked that the board are out of their depth at the moment.
In reality, the only thing that is going to save them is a week of major action:
Some will feel their attendance is empowering the inadequate, but that it would be fundamentally wrong to be an absentee – and that is their prerogative. It is a convoluted situation. Celtic have a chairman who is temporary and a chief executive who is a permanent disappointment.
Then throw in an absentee landlord with absolutely no interest in what his club’s supporters think of him, or want from him, as the principal shareholder at Celtic Park.
And that, in summary, is how you go from a pitch invasion to ground evacuation.
Pitch invasion to ground evacuation….
The fact that we’re even at that juncture after the way last season finished defies belief.
And the fact that Martin O’Neill forced the board’s hand by most likely threatening – again – to quit, unless they supported him with had he needs, is a telling sign of the disharmony behind the scenes at the club.
Adding empty seats on Flag day to this equation will not be a good look.
I’m the board is acutely aware of this.
Surely?
There is no time left to lose.
Celtic needs to be busy.
Not get busy.
BE busy.
Right now…
Key Takeaways
- Hugh Keevins acknowledges Celtic’s current discontent, especially observed during the friendly against AC Milan.
- Despite a significant spending claim, Celtic’s real net transfer spend remains close to zero, raising fan concerns.
- Fans may not turn out in full force on Flag day, which would be unprecedented in the club’s history.
- Celtic needs to finalize at least three deals before the season opener to avoid empty seats and maintain support.
- The board’s inaction could lead to severe criticism and disappointment among the fanbase.
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