GLASGOW, SCOTLAND - MARCH 13: Ally McCoist during the UEFA Europa League 2024/25 Round of 16 Second Leg match between Rangers FC and Fenerbahce SK at Ibrox Stadium on March 13, 2025 in Glasgow, Scotland. (Photo by Robbie Jay Barratt - AMA/Getty Images)
They say when you’ve got nothing to say about today, you talk about yesterday.
And not just yesterday, by the way.
We’re talking thirty years ago yesterday.
Welcome to the world of Ally McCoist.
The 63-year-old got himself in front of an audience at the Hydro over the weekend – special guest at Open Goal’s “Scotland Summer Kick-Off Party” – and the Celtic fans in the building treated him to a wee rendition of “championees”.
Fair game, I’d say.
We’ve just won the double.
14 of the past 15 League titles.
The trophy room at Parkhead is bursting at the seams and the Hoops have just walked off into the summer with a manager search that has the entire game rubber-necking.
So what does Coisty come back with??
If I may let you into a little secret, the start of the show was unbelievable, and we saw the Celtic trophy room. And just to let you know, there was f*** all in it when I played.
Right.
Let me get this straight.
In 2026, Ally McCoist’s comeback to Celtic fans who have just watched their team win the double is what was happening when he was lacing the boots.

That’s the takedown??
That’s the mic drop??
Give me a f*****g break.
Seriously?
Coisty, my old son, do you not see what you’ve just done there?
You’ve handed us the win.
Because the moment your best line is what was in our trophy room in 1994, you’ve conceded the present.
You’ve waved a white flag for 2026.
You’ve admitted, in front of a roomful of paying punters, that the only place the Ibrox club can compete with us is in the memory lanes of guys now drawing their pensions.
Make no mistake – that is exactly what just happened on that stage.
And let’s be honest here. What McCoist is reaching for is the Masterson era.

The era of financially doped titles.
Followed by the era that quite literally killed the football club he played for.
The era where the entity currently parading about as “R*****s” died, was liquidated, and was reborn from the ashes as something else entirely.
Rangers 1872 if we’re being polite.
The dead club if we’re not.
That’s what he wants us to be jealous of???
That???
Anyone?
Here’s the inconvenient truth Coisty did not mention up on that stage.
In reality.
Celtic have lifted 14 of the past 15 Premiership titles.
We’ve just won the League and the Cup in the same season our own board did its level best to drop the ball.
We’ve just watched Martin O’Neill walk back into the building and finish the job.
The Ibrox side, meanwhile, finished third.
Third.
In a two-horse race.
Finished third.
So I’ll ask the question, because nobody else in the SMSM seems to want to.
Is “the trophy room was empty when I played” really the best Coisty could come up with??
Is that what he had loaded in the chamber when he got serenaded with ‘championees’??
After all the talkSPORT airtime.
All the punditry gigs.
All the years of practice telling everyone how much better it was in his day?
That??
Bollocks.
Because if it is, then the script is written.
The script for every single Ibrox cheerleader for the next ten years has already been written.
It goes like this.
When you can’t talk about the League table, talk about Mo Johnston.
When you can’t talk about the manager, talk about Walter.
When you can’t talk about the European nights, talk about 1972.
And on, and on, and on.
Ranting into the void.
Because there is nothing else.
Nothing.
Geez peace.
And here is the part I do quite enjoy.
McCoist also reckons Martin O’Neill might just fancy a longer run at the Celtic job:
I actually didn’t think there was any chance he would, but I’m just thinking, and it might appeal to him a little bit. It’s a bit like Rangers as well, there is a rebuild needed. He even said himself at the end of the season that he felt tired. But to be honest with you, the quieter it gets, I don’t know why, the more I think he might fancy it.
Indeed, Ally.
Indeed.
Funny that, isn’t it??
The same Martin O’Neill who walked into the Celtic dressing room mid-season.
Steadied a ship that was listing badly.
Won the double.
And stuck a knot in the klanbase the size of a fist.
You reckon he might fancy hanging around??
Aye, Coisty, you might just be right about that one.
A stopped clock, and all that.
Indeed.
The fact is, the only way McCoist’s trophy room dig lands is if Celtic fans are still living in 1994.
We’re not.
We’re living in May 2026, with a trophy under each arm and the rest of the country watching to see who Celtic appoint next.
Coisty is living in 1994 because that’s the only address the Ibrox cheerleaders have left.
Sad, but true.
So let me leave Ally with a wee thought as he heads off for the summer.
If your best comeback to a chant of “championees” is what your trophy room looked like 30 years ago?
Then the chant won.
The chant is winning.
The chant will keep on winning.
Because the table doesn’t lie.
14 in 15.
The double.
Ally McCoist (9IAR when Rangers 1872 had a limitless overdraft facility).
Nuff said.
End of.
Key Takeaways
- Ally McCoist’s response to Celtic fans chanting “championees” at the Hydro was to point to his old club’s trophy room from 30 years ago.
- Celtic have lifted 14 of the past 15 Premiership titles and have just completed the double under Martin O’Neill.
- The era McCoist is implicitly reaching for is the EBT era, which ended in the original club being liquidated.
- The Ibrox club finished third in the just-completed Premiership season.
- McCoist also believes O’Neill may fancy a longer stay at Celtic, conceding the obvious appeal of the job as it stands.
Ally ,a guy who was taking 800 grand a year out of the new club to face the likes of Montrose and Stenhousemuir,(no offence to either btw).When he was in a position to do it for a fraction of that and put his shoulder to the wheel and help out.Charlatan.,
Si Ferry replied to McCoist’s bitter rant by saying ” just like the Ibrox trophy room when you were manager “. That was the only funny statement at what was a hun fest.
I’m surprised he never went back to 1690 as well . Their rage is all consuming, their pain is glorious and their tears are so sweet, keep it coming 😂
There`s one thing that wasn`t empty on St Valentine`s Day 2012 was the Tomb of the Known Thieves and Ally
and his (loyal) Staunchers helped to fill it.
I just wouldn’t attend any show with that Sleekit bassa on the bill, no matter how many other “guests” were booked I just wouldn’t be there to have to listen to the bitter wee lying bassa.